Last week, Katherine Restrepo wrote on the Locker Room about an NBA-Obamacare Campaign Proposal. Now, the Obama Administration is at it again, but with the NFL. And why all this partnering with professional sports leagues to promote the Obamacare?
Partnerships with sports organizations are especially promising to HHS because the department hopes large numbers of young, healthy men will enroll in the law’s new coverage options.
Attracting young, healthy people will help keep premiums from rising dramatically once the law begins offering new protections for more expensive patients…
In addition to high-level advertising campaigns, the enrollment push is hoping to target specific groups of uninsured consumers through the channels they already use and trust. The administration and its allies will be enlisting churches and other community groups to encourage people to enroll.
I don’t know about you, but one of the reasons I trust private organizations, community groups, and even churches, is that I assume they’re not in the pocket of the government and doing their bidding. These groups should be careful. When it was revealed that the NSA was accessing metadata from Google and Verizon (as well as other companies), public confidence in those companies dropped. The same thing could happen to the NBA, the NFL, and other groups if they’re perceived to be just another mouthpiece for unpopular legislation.
