Economic development people in Watauga County are searching for a gimmick to pull the strings of people and trick them into buying homegrown and homespun things they obviously do not want enough to buy without a branding campaign. In the good old days, kids could learn in seventh grade the difference between propaganda and education. For the benefit of the youngsters: Education teaches one how to think; propaganda teaches one what to think. And so, propagandists in government go around today telling us to think that their propaganda is education and outreach. It happens all the time when, like a spider anesthetizing its prey, government wants the public to give it more money and embrace its fate.