Gannet is taking steps to rebrand itself, de-emphasizing its newspapers and emphasizing its digital offerings:
The goal is to communicate that the company — long identified as the nation’s largest newspaper publisher and a major owner of TV stations — has evolved into a forward-looking digital power.
“It’s a reset” for Gannett’s image, says CEO Craig Dubow. Gannett is the parent of USA TODAY.
Not sure what good this will do. As the editors at Romenesko point out:
A Gannett Blog commenter recalls how Knight Ridder tried to rebrand itself with an “Information for Life” campaign. “I don’t think that effort made much of a difference. Knight Ridder is now extinct.”
