I wish I could have seen the look on the face of Billy Gaines, co-founder of Bpong.com, when he described for a TIME reporter the appeal of beer pong:

“It’s a sport. It just happens to involve alcohol. People are not playing the game to get drunk but because they love the challenge of throwing a table-tennis ball into a cup with some type of liquid in it.”

Yeah, sure.

Regular Locker Room readers will recall that beer has provoked some interesting observations in the past.