Matthew Elliott is a Senior Fellow at the Legatum Institute and one of the UK’s foremost political campaigners, having recently served as the CEO of Vote Leave, the official Brexit campaign in the 2016 EU referendum. Previously he led the NOtoAV campaign in the 2011 referendum on the Alternative Vote, turning a strong majority in favour of changing Britain’s voting system to a strong vote against. He also founded groups as diverse as the TaxPayers’ Alliance (the UK equivalent to Americans for Tax Reform) and Business for Britain (BfB) which formed the basis for the Vote Leave campaign. BfB recruited over 1,500 business leaders from across the country – including the entrepreneurs behind iconic British brands such as Dyson, JCB and Silvercross – and produced the seminal 1,000-page study ‘Change, or Go’, the key blueprint for Britain’s exit from the EU. Matthew has recently been described by the Financial Times as “one of the most formidable political strategists in Westminster”, and by the New European as “an unsung titan of the Brexit cause”. He is a Partner at Awareness Analytics Partners (a2p.io), a technology firm providing a broad range of digital marketing, social media and data analytic services, and has written four books, numerous op-eds, appears regularly on TV and radio, and is a frequent speaker both in the UK and overseas.