Writing for Commentary‘s “Contentions” blog, Alana Goodman suggests President Obama and his re-election team ought to worry when even one of its biggest cheerleaders — Ariana Huffington — speaks out against the television ad suggesting Mitt Romney might not have authorized a raid to kill Osama bin Laden.

If the message is so tasteless that it’s even offending Obama’s strident defenders, why did the campaign go ahead with it in the first place? Remember, this wasn’t just one commercial. Vice President Biden also brought up something similar in his foreign policy speech last week when he declared that “bin Laden is dead and GE is alive…If Romney was president, could we have used that same slogan in reverse?”

The way the Obama campaign has handled the bin Laden killing has been odd since the beginning. Sure, there were a few conservative detractors who tried to downplay Obama’s role, but for the most part the president was praised across the political spectrum for green-lighting the raid. He’s certainly received his fair share of credit.

But for some reason, the Obama campaign has needlessly tried to puff up the already-impressive mission, calling it the most “audacious plan” in “500 years” and overselling the risks of the president’s decision. Now they’re claiming that Romney wouldn’t have made the same call had he been president.

Why? Is Obama concerned that the raid itself isn’t extraordinary enough on its own? If that’s the case, ads like this certainly won’t help. Beyond the conceit contained in the anti-Romney message, the campaign calculation couldn’t be more transparent. The Obama campaign could have released an ad highlighting why the bin Laden raid was so momentous and what it meant for Americans in general and particularly 9/11 family members. Instead, it decided to go for a cheap and unsubstantiated attack on Romney. Huffington is right to call that despicable.