Conservatives and Republicans who focus too much attention on who can win the White House in 2016 have already lost the battle. That’s the assessment of nationally recognized pollster Kellyanne Conway.

During a Headliner speech for the John Locke Foundation in Raleigh, Conway warned conservatives and Republicans against choosing candidates based on their assessment of who has the best chance to win. Instead those voters should focus on the candidates who will be the best leaders, who are good on issues, and who articulate messages that resonate well with voters.

Most of Conway’s 75-minute address focused on the issues important to voters in 2016, and the type of voters who will play a key role in determining the election’s outcome. In the video clip below, she explains the importance of looking beyond “job creators” and “job seekers.”

At the speaker’s request, we will not be posting the full video of the presentation.