Our JohnLocke.org site shows up in a new list of the top 100 conservative sites rated by traffic. The blogger who made the list, Ted Mathis, used perhaps the most common public-access statistics source on the Web, Alexa. Actually, because CarolinaJournal.com is a separate domain and gets a large chunk of JLF’s total web traffic, our true ranking would be quite a bit higher if there was some way to combine the data.
Actually, there is a way to combine the Alexa data to accommodate multiple sites, as I have already done so to compare JLF to other media and public-policy sites in NC. But the result is not a ranking, as Mathis used, but an index. For those who are interested in such things, here are some toplines from my most recent web-traffic comparisons (from May):
? JLF attracts far more web traffic than any other public-policy group in North Carolina. Perhaps it’s because we put more emphasis on the Web as a communication device — certainly other think tanks and policy shops do excellent work, from which we learn a lot, but in this case we’re the pacesetter.
? JLF attracts 16 times as much web traffic as the state Republican Party and 60 times as much as the state Democratic Party.
? JLF has a larger web audience than do the sites of many of North Carolina’s major media organizations and daily newspapers. The metro dailies have larger audiences, of course, but the gap is only Brobdingnagian when it comes to The Charlotte Observer (18 times as much traffic as JLF), WRAL-TV (15 times), and the Raleigh News & Observer (9 times). JLF attracts 37 percent of the traffic of the Wilmington Star-News site, 42 percent of the Winston-Salem Journal, 71 percent of the Greensboro News & Record, and 76 percent of the Durham Herald-Sun.
Thanks for reading, everyone. We appreciate it.
