Am watching The Jackie Gleason Show (it’s color so it’s probably
around 1968) and Art Carney and Jackie, in their Ed Norton and Ralph
Kramden personas, just sang a song with these lyrics:

When the going’s rough you’ve got to show your tough

And defend your rights every day.

So keep your head up high but keep your powder dry.

It’s the All-American way. 

Imagine a network primetime show doing that today.