One of the toughest industries to survive in, let alone thrive in, is the airline business. Competition is fierce. I’ve always been a big fan of Southwest Airlines for its culture, its support of its employees, and its low prices that help keep more money in the pockets of its customers. But today my congratulations and respect goes to JetBlue, which has seized on the presidential election to give consumers a fun way to win a free trip.

“We’ve all heard it said before: if my candidate does not win, I’m leaving the country,” said Marty St. George, senior vice president marketing and commercial strategy for JetBlue. “Fun is one of our five founding values, and in this spirit we decided to give people a chance to recover from the political noise and follow through on their claim to skip town if their candidate comes up short. And with service to more than 20 international destinations JetBlue is the perfect fix. Most importantly, we want to highlight the freedom we have as Americans to exercise our right to vote and encourage everyone to do their part on November 6. Live Free or Fly!”

Now, if we could just get government bureaucrats — for example, Big Education — to understand the value of competition, we’d all be better off.