Sometimes even big companies with presumably large and experienced PR departments get it way wrong. Per the Charlotte Observer:
Wells Fargo is apologizing for advertisements that appear to value careers in science over those in the arts.
The San Francisco-based bank, whose largest employment hub is in Charlotte, generated backlash on social media from prominent artists over the company’s ads promoting its upcoming Teen Financial Education Day. “A ballerina yesterday. An engineer today. Let’s get them ready for tomorrow,” reads one of the print ads.
Another ad reads: “An actor yesterday. A botanist today. Let’s get them ready for tomorrow.”
