All that commercialization of Che Guevara is embarrassing to his kids, but the mass murder thing? Not so much:
Two of Ernesto “Che” Guevara’s children said Thursday they were tired of seeing their father’s image used to sell everything from T-shirts to vodka, calling the growth of the revolutionary as a global super-brand “embarrassing.”
Aleida Guevara, the eldest of Guevara’s four children by his second wife, Cuban revolutionary Aleida March, said the commercialization of her father’s image contributed to tension between rich and poor in some countries.
