Excellent point. There is abundant evidence that US firms are increasingly unhappy with the level of abilities of college graduates. Instead of just doing junky PR with contributions to educational institutions, they should, and I believe will, put money directly into identifying and supporting quality education for the brightest kids with the prospect of a good job at the end of the tunnel.
Something like this has already begun — My Rich Uncle — a firm that puts investors together with promising students who need additional money for college or post-graduate education. There is no reason why employers shouldn’t participate in MRU or set up similar programs of their own.
