Shannon,

It may be harder for a coach without a degree
telling his team/recruits about the importance of a college education
if he doesn’t have a degree himself.  I agree that most players
have no idea where their coach went to college, but they probably would
know if their coach didn’t graduate from college.

Of course, this
doesn’t necessarily mean that I think college coaches must have college
degrees.  I’m not sure I’d make it a requirement.