That was my first thought, too, Jon, but then here’s how the thinking Swiss defined “social globalization”:
B.Social Globalization[37%]
???i) Data on Personal Contact(26%)
?????? Outgoing Telephone Traffic(28%)
?????? Transfers (percent of GDP)(13%)
???????International Tourism(21%)
??????? Telephone Average Cost of Call to US(11%)
??????? Foreign Population (percent of total population)(27%)
??? ii) Data on Information Flows(37%)
??????? Telephone Mainlines (per 1000 people)(18%)
??????? Internet Hosts (per capita)(17%)
??????? Internet Users (share of population)(18%)
??????? Cable Television (per 1000 people)(15%)
??????? Daily Newspapers (per 1000 people)(16%)
??????? Radios (per 1000 people)(17%)
??? iii) Data on Cultural Proximity(36%)
??????? Number of McDonald’s Restaurants (per 100,000 people)(100%)
So with the exception of the last, there’s not too much multi-culturalism involved. And if proximity to a Big Mac (Der Mac in Zurich) is a positive sign, well, these are probably our kind of thinkers.
