CNBC’s Tom Rotunno has this to say about meeting market demand for beer.

Studies have shown a better beer selection can help boost a restaurant’s bottom line. But as more restaurants increase their beer selection, it’s becoming less of a novelty and more of an expectation for consumers. Look for restaurants to find another way to offer beer drinkers a little something different by putting the beer selection to use in beer cocktails. Whether mixing individual beer styles and flavors or combining beer with alcohol and spirits, beer-inspired drink creations will increase as restaurants seek to further diversify their drinks menu.

This is a good real-world example of how market forces work and why consumers always win with competition.

Time to unleash these same market forces — where consumers demand services and providers meet their needs — within the health insurance/health care industry.