Shawn Fleetwood of the Federalist shines light on a left-win group aiming to boost Democrats’ electoral success.

In an era of U.S. elections where ballots — not voters — are the favored currency, nonprofit voter registration has become instrumental in determining which candidate comes out on top at the ballot box.

While conservatives have largely failed to recognize the necessity of such operations in driving Republican voter turnout, leftists haven’t. Unlike their opponents, Democrats have amassed a well-funded machine that’s accumulated their party massive electoral wins in recent cycles, even as the head of their party remains widely unpopular among the American electorate.

Central to Democrats’ efforts is the Voter Participation Center (VPC), a left-wing nonprofit that, despite claiming to be “nonpartisan,” aims to create a “New American Majority” by facilitating “registration of numerous Democratic-leaning voting populations” such as “unmarried women, [racial] minorities and millennials,” according to InfluenceWatch.

Originally known as Women’s Voices Women Vote prior to 2011, VPC was founded by Page Gardner, a prominent Democrat political operative connected to the Kennedy family, with help from John Podesta, the chair of Hillary Clinton’s 2016 presidential campaign. Today, the group is run by Tom Loach, a Democrat operative and head of the Center for Voter Information (CVI), VPC’s “sister” organization that helps it conduct partisan get-out-the-vote operations.

A 2023 Restoration of America report shows just how influential VPC and CVI’s voter outreach has been in recent elections. During the 2020 contest, for example, the groups’ registration-by-mail campaign purportedly produced an additional 272,443 votes, most of which came from battleground states such as Arizona, Pennsylvania, and Michigan. Those figures are higher than the vote totals VPC claimed it netted during the 2016 and 2018 election cycles.

But VPC isn’t your typical GOTV nonprofit. A closer look at the group’s operations reveals how it uses voter data harvested through its registration efforts to enhance the left’s election machine.