News of the absurdity has reached as far as Chicago:

Just in time for football season, the North Carolina Education Lottery is kicking off a new game with a new scratch-off ticket that should smell like the smoky BBQ from your weekend tailgate.

“North Carolinians are wild about BBQ so we think this is going to be a great ticket,” said Alice Garland, NC Education Lottery’s Executive Director on Tuesday outside Clyde Cooper’s BBQ in downtown Raleigh.

To promote the new BBQ Bucks scratch-off game, lottery officials gave away free tickets outside BBQ restaurants in Raleigh and Charlotte.