This Herald-Sun story focused on UNC chancellors promoting their various student aid programs such as UNC-CH’s Carolina Covenant. However, near the bottom of the story are important points made by Martha Lamkin of the Lumina Foundation for Education. According to the story, she wants to change the idea that “cost equals quality” in a college education. I concur, particularly for those parents looking for a solid, well rounded, rigorous curriculum for their child. This point is illustrated by a 2004 study from the Pope Center for Higher Education Policy. The study looked at general education requirements at 11 of the 16 UNC schools. A reading of the requirements shows that the more expensive flagship institutions are not necessarily better for those looking to leave college with a wealth of knowlege.