We’re not just talking the draftees:

“I dress like this to magnify the aura,” said Arnold Norfleet, a Carolina Panthers fan who came up from Philadelphia for the first round clad head to toe in his team’s signature logo clothing in turquoise blue.

“It’s the total look,” Mr. Norfleet said of his $78 Panthers jeans, $22 Panthers cap, $145 Nike Dunk Panthers high-tops, $100 Panthers leather gloves and “some little beads and cheap sunglasses” found in a thrift shop. His attire was a form of self-branding, he added. “This way,” he said, “when the cameras catch you, you can say hi to your mom.”

And I sincerely hope his mother would be proud of him.