David Strom writes for HotAir.com about a particularly interesting turnaround in the DEI scam.

This one leaves me reeling. 

Target, the super-liberal upper-middle class mecca where you can buy eggs, TVs, garden implements, and tuck-friendly bathing suits for children, is dropping its DEI program AND its–ahem–target of increasing suppliers based on racial demographics.

Tarjaayy, as we jokingly call it due to its pretensions of being a much classier version of WalMart, has been about as liberal a corporate citizen (I hate that term, but it is very Target) as they come. If there is an alphabet cause it can latch onto, it will. 

Well, another one bites the dust.

Target, one of the most full-throated corporate supporters of Black and LGBTQ rights, changed its tune Friday.

Its stores once featured prominent displays of themed merchandise for Pride Month and Black History Month. And after the 2020 murder of George Floyd a few miles from the company’s Minnesota headquarters, the retailer committed to increase the representation of Black employees across the company and spend more than $2 billion with Black-owned businesses by 2025.

The retail giant Friday said it was ending those workforce and supplier diversity programs, after paring back its Black- and LGBT-themed merchandise in 2023. …

… Will Ben and Jerry’s be next? Will Klaus Schwab become MAGA? Is Venezuela going to emulate Argentina?

Stay tuned, folks. The Trump era is going to be a wild ride. …

… Target was one of the major TARGETS of the BLM riots, with multiple stores looted and gutted by “mostly peaceful” protesters. 

No doubt some of the virtue signaling was essentially protection money, but Target was super woke before being woke was cool. 

It is always thus. “Allies” are usually collateral damage because “allyship” is nothing more than being guilted into capitulation.