CNBC reports on Apple moving into the business market, which is giving Microsoft and Dell a scare. Look what happens — and how consumers win — when competition is infused into the marketplace.
The tech giant is doing everything from lowering the cost of its devices and giving away its software for free to ramping up security features to woo enterprise customers. And its efforts are working, analysts say.
In fact, Apple has already expanded its presence in businesses significantly in recent years. In North America, 18 percent of employees said they use an Apple device for work, according to Forrester data. Just a few years ago, that number was more in the 3 percent range, Schadler said.
Yes, Apple is doing things to “woo enterprise customers.” That means consumers win.
Now imagine what would happen if real competition was infused into the health insurance/health care delivery system.
