This Business Week story about Amazon’s e-reader deal with book publisher Macmillan is a great example of market forces at work. It shows how both consumers and manufacturers are responding to the new option in the e-reader market — Apple’s I-Pad. Consumers will decide with their wallets about which product — the Kindle or the I-Pad –is the better deal, proving once again that competition leads companies to work harder, innovate faster, and offer a better deal to consumers than the other guy. If we expect our economy to recover and lead the U.S. into another prosperous era, we must let the market economy work. That means accepting the fact that there are winners and losers, and that losers many times reinvent themselves in response to what they learned from failure. Sometimes, however, they don’t, and that is reality.