I guess I’m the last to know that eating beef is helping to kill the planet, not just the cow. But it appears Taco Bell didn’t understand how environmentalists think either. In fact, according to this Fortune magazine story, Taco Bell’s effort to “go green” by installing grilling systems that save water has the potential to backfire. Who could have figured that a Chalupa Supreme could be so damaging to Mother Earth?!From the story:
Some green advocates aren’t impressed. Paul Faeth, who is executive director of the Global Water Challenge, a coalition of business and environmental groups, says: “It’s a nice start. But it would be great if they did an assessment of their whole company, and where the big uses of water are, and what they can do about them.”
One place Taco Bell might begin is with beef. One study cited by the World Wildlife Federation found that it can take as much as 3,682 liters of water to produce one kilogram (2.2 pounds) of boneless beef in the United States. Beef and dairy products – the Chalupa Supreme is made with ground beef, cheddar, pepperjack and mozzarella – also generate far more greenhouse gases than chicken, pork or fish, the Los Angeles Times reported on Earth Day. The single easiest thing a consumer can do about climate change is to eat less beef.
Yeesh.
