Here’s a real-world example of the beauty and power of the free market and entrepreneurship. Simon Cowell, perhaps the most successful international entertainment industry entrepreneur ever, was able to spark a bidding war among soft drink giants for Cowell’s “X Factor” show. “American Idol” fans like me will remember the ubiquitous Coke glass Cowell was always positioning for the camera and drinking from. Well, guess what? Cowell has gone over to Pepsi.