And with a name change, Charlotte’s current NBA franchise is generating a lot more buzz (sorry) than it ever did when called the Bobcats. For that excitement to continue, the current Hornets will have to perform like the Hornets of old rather than the Bobcats — that is to say, put a consistently competitive product on the floor. Winning sells tickets, simply as that. And if Charlotte’s NBA team doesn’t win, three years from now it won’t matter what they’re called…