Townhall.com links to an excellent article by Lawrence Reed on making the positive case for limiting government:

Someone once said that those of us in the business of free-market think tanks do a better job of describing Hell than we do Heaven.

As people who want to ?limit? government, we are often perceived as naysayers. Thus, we must continually remind others that we are opposed to excessive government because we are in favor of some very positive, important things.

The prescription is almost worth committing to memory.