The man, of course, is President Obama, and Bloomberg Businessweek assigns that headline (more blatant in the online version as “Obama Wants to Give You a Pay Raise”) to an article about the president’s effort to extend a “payroll tax holiday.”

Why would anyone oppose that idea?

Republican leaders have opposed Obama’s plan, portraying it as a bait and switch since Democrats intend to pay for the one-year payroll tax reduction with a permanent 3.25 percent surtax on income above $1 million, beginning in 2013. “That’s an especially bad pairing,” says Douglas Holtz-Eakin, former director of the Congressional Budget Office and adviser to Senator John McCain’s 2008 Presidential campaign. “Temporary tax cuts are not very powerful. If you have a permanent tax increase, that would be much more negative.”

Rather than a bait and switch, why not pursue legitimate tax reform?