Innovation is about applying experience to new situations, according to William Duggan. It becomes harder the more we do the same things, which is why it is important to ask simple questions along the way and try new things. Duggan’s new book and this unrelated NYTimes article help explain why innovative people don’t think the same way and why we get some of our best ideas in the shower and not at the 3:30 Wednesday afternoon brainstorming session.
Listen to Duggan talk about strategic intuition with Russ Roberts.
