We have become a nation addicted to the superficial.

Fights have broken out at the Pasadena Apple store leading to at least two arrests Friday morning as hundreds lined up in anticipation of the new iPhone 5S and 5C release.

Police arrested George Westbrook, 23, of Compton and Lamar Mitchell, 43, of Pasadena for fighting in line outside of the store, Pasadena Police Lt. Jason Clawson said.

The store hired two Pasadena police officers to keep control of the crowd, he said.