Budget, Taxation & Economy
The decline of retail, August 2016 edition
Per Ad Age: The number of brick-and-mortar retail outposts is again on the wane as consumers shift their shopping online. Macy’s plans to close 100, or 14%, of its 728…
Ad Age
Liberty
Blog fact-checkers, Foxx’s support
The main criticism the mainstream media has of bloggers is that they’re just pajama-wearing losers sitting in their basements commenting on stuff without (horrors!) editors. But that view of the…
Liberty
Debt: It’s the new obesity
That’s what Ad Age magazine says, drawing a parallel between consumers who blame fast-food restaurants for their fattiness and borrowers who got in over their heads and now want the…
Liberty
Method in Starbucks madness?
Starbucks has gotten lots of press for its announced closing tonight of all its U.S. stores from 5:30 p.m. to 9 p.m. to train its baristas in “espresso standards.” The…
Liberty
Most-watched Super Bowl EVAH!
I said yesterday it was the most satisfying Super Bowl ever. Even if you disagree, you can’t disagree with this from Ad Age magazine (reg. req.): An average of 97.5…
Liberty
P&G: Just because you go to Ohio State, you don’t have to stink
Tide has a pop-up store, called Swash near fraternity row at Ohio State University. “Swash is offering students dryer sheets, dewrinkling spray, stain-removing pens, odor-removing sprays and lint rollers that…
Liberty
VW to NC?
Ad Age magazine is reporting that VW is going to move its headquarters out of Detroit. Possible new locations? The Washington, D.C., area or North Carolina. The automakers are considering…
Liberty
Wal-Mart fights back
Wal-Mart defends itself against irrational critics with a slick political-style ad. Says AdAge magazine: The new national push represents a dramatic shift away from recent campaigns focused on the retailer’s…
Liberty
Tea Partay a hit
According to Ad Age magazine: For a traditional ad campaign, generating millions of dollars in retail sales of the product is the No. 1 goal. For a viral campaign, 1…
Liberty
Diversity shakedown
Usually, when publications want to increase their ad sales they hire more and better ad sales people. But in New York City, if you’re a minority-owned media outlet, all you…
Liberty
Maybe this explains Congress
Ad Age magazine reports that 58 percent of men spend more money than they earn each month. “It almost makes their target household income irrelevant,” said Scott Donaton, associate publisher…
Liberty
Hip-Hop industry’s diversity probed
Not really. It’s Madison Avenue mostly white advertising industry that New York City Councilman Larry Seabrook is investigating. According to a story in Ad Age‘s online magazine (free reg. required):…