First, this headline from The New York Times: Drop in Ad Revenue Raises Tough Question for Newspapers
In that story, McClatchy comes in for special criticism from an analyst for Merrill Lynch, who notes the chain’s financial problems may be just starting.
Now consider this headline: Survey: Charlotte home prices stable
That story relates the fact that Charlotte has thus far missed the real estate weakness that has hit other markets, notably California and Florida. And it is that weakness that is blamed for poor performance in real estate classified ads.
The Upshot for our local paper of record? The bosses at McClatchy must be counting on Charlotte to deliver some good revenue numbers going forward considering that the overall economy climate in the Charlotte region remains positive. Can the paper meet these expectations?
Keep watching. And reading.
