A national survey by WPP Group and a Democratic-leaning polling firm of voters undecided in the presidential race yielded some interesting conclusions about how these voters view George W. Bush and John Kerry.

The study asked respondents to associate particular brands with the two candidates. So for breakfast coffee, for example, most undecideds associated Bush with Dunkin? Donuts and Kerry with Starbucks. Here were some other findings:

? Computers: IBM with Bush and Apple with Kerry.
? Automobiles: Ford with Bush, BMW with Kerry.
??Discount retail: K-Mart with Bush, Target with Kerry.
? Fast food: McDonald?s with Bush, Subway with Kerry.

So, I use an Apple, prefer Target and Subway, and drive a Ford. Gulp. Apparently I live in Kerry-Land most of the time.

Meanwhile, one wonders with whom the voters would associate the open-sourced, free-wheeling Linux ? perhaps the Libertarian, Michael Badnarik? Presumably Yugo drivers favor Ralph Nader.