Listed here:

For appointment to the rank of professor a candidate shall have exhibited during her/his career distinguished accomplishment in teaching, a tangible record of research or artistic achievement, and a significant record of service. An individual with the rank of professor should have a reputation as an excellent teacher and be recognized as a scholar within her/his professional field.

Given that UNCW has still not given Prof. Mike Adams the official reason for denying him promotion, it will be interesting to compare those criteria with Adams’ accomplishments.