The Uptown Paper of Record saw daily circulation fall by 13 percent in the most recent six-month reporting period through September. The average circ decline at the nation’s 379 newspapers was only 10.6 percent, which means circulation at the Uptown paper shrank 22 percent faster than the industry average. The Audit Bureau of Circulation now pegs daily circ 167,585 for the Uptown paper.
Sunday circ held up slightly better, falling by 10 percent to 227,916.
By comparison, the N&O performed slightly better, with daily circ dropping 11.8 percent to 139,826 from 158,575 and Sunday circ falling 6.2 percent to 193,010 from 205,662 in 2008.
