Andrew Kerr of the Washington Free Beacon reports on interesting omissions from a purportedly unbiased voter registration group.

Do you live in a swing state? If so, the Voter Participation Center, a “non-partisan” charity, is spending big on Facebook ads to ensure you have the information you need to cast a ballot in the upcoming election.

That is unless you like NASCAR, golf, Jeeps, or other interests and hobbies typically associated with Republican men. In that case, the Voter Participation Center does not want to share information that might help you make it to the polls in November.

The Voter Participation Center is a self-described “non-partisan” charity that claims to have helped more than six million people register to vote since its inception in 2003. The group’s claim to be “non-partisan” is important because the IRS is clear that charities, beneficiaries of generous tax exemptions, can only engage in voter registration drives in a “neutral, non-partisan manner.” The IRS prohibits charities from engaging in voter registration activities in a manner that favors a candidate or political party.

On the surface, the Voter Participation Center’s Facebook ads appear to meet that non-partisan standard. “It’s quick and easy to register online to vote in Georgia. Check it off your to-do list in just a few minutes here,” reads one of the organization’s ads that has received over one million impressions in the swing state.

But behind the scenes, Facebook ad library data indicate the Voter Participation Center’s ad campaign is deployed with partisan intent. The group has instructed Facebook to exclude from the reach of its ads anyone with expressed interests in 26 categories typically associated with Republican men, including the “PGA Tour,” “Indianapolis 500,” “Daytona 500,” “Tom Clancy,” “Modified Jeeps,” “Duck Dynasty,” and others.

The Voter Participation Center has spent more than $760,000 on a staggering 8,235 Facebook ads over the past 90 days in the swing states of Nevada, Arizona, Wisconsin, Pennsylvania, North Carolina, and Georgia, according to the Facebook ad library.