The Hendersonville Times-News saith:

With four days to go, the federal government has still not told [Blue Ridge Community Health Services CEO Jennifer Henderson] how to sign people up and there’s a massive crush and a massive advertising (campaign) going on,” [CEO of Pardee Hospital Jay] Kirby said. He added that applicants may not even know next week what their premiums will cost for 30 days.

More details about the confusion are available here.