Tim Newman and the Visitors Authority are looking for another slogan to “brand” Charlotte? What happened to Charlotte USA? That used to be festooned all over the place, including on the basketball court at the new, old Coliseum.
Evidently that was not destination location-y enough for the Uptown crowd. So now Newman is spending $70,000 — part of which doubtless comes from the hotel-motel taxes we pay — for a consultant to “discover” a new slogan. Funny, Hilton Head is paying the same outfit $60,000 and it is all coming from the local Chamber of Commerce. Why is Charlotte spending public money on this marketing deal?
Wait. I think I have it. The new slogan, to reflect Charlotte’s core values and outlook, not to mention willingness to throw tax dollars at dubious ideas, like building show places for billionaires.
“Charlotte — We’re Easy.” Kinda catchy, no? That’ll be $70K, please.
Alright, a few more for your money. “Charlotte — We’re Game,” similar idea, not quite as slutty.
“Charlotte — Where Striving Meets Preening”
“Charlotte — Greensboro with a Neiman’s”
“Charlotte — Throwing Good Money After Bad Since 1995”
“Charlotte — It’s the Whitewater”
“Charlotte — What Happens in Uptown, Stays in Uptown”
“Charlotte — Orlando’s Kid Brother”
“Charlotte — Gateway to the Piedmont”
“Charlotte — It’s a Hub of a Town”
“Charlotte — You Could Do Worse”
“Charlotte — Bankers Rock!”
And, finally, you knew it was coming —
“Charlotte — Detroit-on-the-Catawba”
