The N.C. General Fund Lottery (err, I mean, “Education Lottery”) is now targeting the Latino community, according to this story in the N&O about a survey on how many North Carolinians play the suckers (err, I mean, “numbers”) game:
The lottery commission took steps Tuesday to make it easier for the state’s estimated 600,000 Hispanics to play the lottery.
It authorized the use of Spanish signs and brochures at stores that cater to Latino customers. About 200 retailers had asked for the change. But the lottery commission decided not to run television or radio advertising in Spanish.
[Lottery executive director Tom] Shaheen said many states with large Latino populations such as Florida, Georgia and Texas do air lottery advertising in Spanish. But he said it was uncertain whether the lottery commission had the authority to do so in North Carolina because of state law that forbids targeting of groups.
“We are being cautious,” Shaheen said. “We are staying away from TV and radio.”
Not to beat a dead horse, but you would have been better off investing in Bear Stearns before the financial meltdown than buying lotto tickets. At least with the former you would have had a couple bucks left over.
