Jonah Goldberg‘s latest column posted at National Review Online explores Rolling Stone magazine’s muted response to the fiasco surrounding its bogus story about a mythical gang rape at a University of Virginia fraternity.

Rolling Stone screwed up.

In most media scandals, it’s unfair to paint with such a broad brush. When Stephen Glass concocted his fables at The New Republic, he went to antiheroic lengths to conceal his deceptions from his colleagues. Janet Cooke, who famously won a Pulitzer for her Washington Post series about an eight-year-old heroin addict, “Jimmy’s World,” lied to her editors.

That’s not the case with Rolling Stone’s publication of “A Rape on Campus,” the story of the brutal gang rape of a student named “Jackie” at the University of Virginia that turned out to be false. Its failure was a group effort, from editor-in-chief Jann Wenner on down.

The best thing you can say about this fiasco is that there was little deliberate lying involved. According to an exhaustive report by the Columbia Journalism School, the article’s author, Sabrina Rubin Erdely, and her editors didn’t purposefully publish falsehoods.

Of course, this is faint praise. The field of journalistic ethics can get ridiculously Talmudic. But it’s all based on a very simple rule: Tell the truth. If the truth is unclear, tell what you know and give both sides (or as many credible sides to a story as might exist) an opportunity to make their case. (For opinion journalists, like yours truly, the rule is even easier: Don’t say anything you don’t believe.)

Rolling Stone ignored this basic rule. At every stage, editors and reporters knew what they should do: Talk to the accused rapists, confirm the identities and testimony of alleged witnesses, give the University of Virginia and the leadership of the Phi Kappa Psi fraternity, where the rape allegedly occurred, a fair opportunity to rebut the charges, nail down corroborating details, etc.

And, at almost every turn, they collectively went another way, caving to Jackie’s refusal to help confirm her story.