Elizabeth Harrington documents for Washington Free Beacon readers a troubling new development from regulators at the World Health Organization.
The health arm of the United Nations does not want companies advertising cake, ice cream, or ice pops to children.
The World Health Organization (WHO) developed a “European nutrient profile” to be used by countries in order to ban the marketing of desserts. The “Nutrition, Physical Activity and Obesity Programme in the Division of Noncommunicable Diseases and the Lifecourse at the WHO Regional Office for Europe” developed the model.
“This model is designed for use by governments for the purposes of restricting food marketing to children,” the report said. “When determining whether a food product may or may not be marketed to children, a government (or food company) should take the following steps.”
The model then divides foods into 17 different categories, detailing whether or not they are allowed to be advertised to children. …
… Banned without exception are pastries, croissants, cookies, sponge cakes, wafers, fruit pies, sweet buns, chocolate covered biscuits, cake mixes, and batters.
The list goes on: “Chocolate and other products containing cocoa; white chocolate; jelly, sweets and boiled sweets; chewing gum and bubble gum; caramels; liquorice sweets; spreadable chocolate and other sweet sandwich toppings; nut spreads, including peanut butter; cereal, granola and muesli bars; marzipan.”
Advertising for ice cream, frozen yogurt, ice pops, sorbets, and energy drinks would also be banned.
“The list is not exhaustive and may be added to when used nationally,” the report said.
