General Motors takes a new tack:
DETROIT (Reuters) – General Motors Corp on Monday unveiled an unusually frank advertisement acknowledging it had “disappointed” and sometimes even “betrayed” American consumers as it lobbies to clinch the federal aid it needs to stay afloat into next month.
I have to admit, this new campaign has inspired me, and I offer my own frank admission of guilt:
Dear GM,
I have disappointed and betrayed you. An American, I have nevertheless avoided purchasing your cars over the past decade or so. You see, I’ve had two Pontiacs over the years that were total pieces of garbage, and since then I have unfairly branded all your cars as such in my own purchasing decisions and avoided them and you like the Plague.
Please, you great American automobile company, forgive me for this betrayal.
As a sign of your forgiveness, please allow me to get, oh, say $10 billion. It’s the least I can do to make up for these great wrongs.
Thanks,
Jon Sanders
Repentant American taxpayer
