by Mitch Kokai
Senior Political Analyst, John Locke Foundation
1. Coffee Cup Sleeves. Oregon may begin printing Obamacare notices on coffee cup sleeves so everyone is aware of the great “opportunity” for higher premiums. Lisa Morawski, a spokeswoman for the Oregon Health Insurance Exchange said, “That’s what we’re thinking right now for getting to those hard-to-reach populations.”
Yes, the hard to reach hipster populations who might fear enrolling if it becomes too mainstream.
2. “Modern Family” Plot Revisions. California has signed a $900,000 contract with a public relations firm to market the state Obamacare exchange. One proposal is to write about the exchange in plotlines for primetime shows.
3. Airplane Banner Ads across Beaches. Federal dollars provided through exchange grants in Connecticut will pay for beach flyovers advertising Obamacare…
4. …and Customized Sunscreen That Says “Get Covered.” Access Health CT, the official state health insurance exchange will even be at Sailfest, a southeastern Connecticut event that attracts more than 300,000 people annually, to promote their exchange.
5. Porta-Potty Ads. Washington’s health exchange is promoting itself to young people in the music-loving state with outreach at concerts and music festivals. Michael Marchland, who does communications for the exchange said, “We’ve talked about everything we could use, even whether we could do some branding on porta-poties.”
Linking ObamaCare to foul human excrement? That sounds about right.