by Mitch Kokai
Senior Political Analyst, John Locke Foundation
Bryson Gray, a rapper and Trump supporter, recorded a rap song called “Let’s Go Brandon” (not to be confused with Loza Alexander’s hip-hop chart-topping “Let’s Go Brandon” song). Gray’s song was doing well on the charts so, two days ago, YouTube figured out a way to remove it. It claimed that the song contains medical misinformation. Aside from being untrue, YouTube managed to take the song from being well-ish-known and turned it into a massive hit. Talk about a censorship fail.
To be honest, because I’m not a fan of rap, I hadn’t heard of Bryson Gray before now. This is an important point because I’m not the only one. But thanks to Google/YouTube’s heavy-handed censorship, a lot of people who’d never heard of the song made a point to buy it, pushing it into the musical stratosphere.
Gray is a seriously devout Christian. On his Twitter page, he describes himself as the “Most censored rap artist in America. Torah keeper. Christ follower.” What’s significant is that he’s not getting banned for obscenity or violence. …
… “Let’s Go Brandon” came into being when Brandon Brown unexpectedly won a NASCAR race and was being interviewed by an NBC reporter. In the stands behind him, the “Eff Joe Biden” chant broke out. The reporter, no doubt thinking she was cleverly protecting Joe, said, “You can hear the chants from the crowd, ‘Let’s go, Brandon’….” And so, a clean meme was born. …
… the story about YouTube’s censorship got picked up in multiple media outlets, including Fox News, Breitbart, the Post Millennial, MediaPlugAfrica, and the Daily Mail, with its ginormous readership, to name but a few. All this media attention alerted people to an easy way to push back against the Tech Tyrants’ censorship over anything countering the narrative, and people began to buy the song.