I’m a NASCAR fan, but it clearly is failing to deliver recruits to the armed forces, which makes this $26.5 million a complete waste of money.
The National Guard spent $26.5 million to sponsor NASCAR racing in 2012 to bolster its marketing and recruitment but failed to sign up a single new soldier to its ranks, according to data provided to USA TODAY.
Even though the Guard spent $88 million as a NASCAR sponsor from 2011 to 2013, it is unclear how many new recruits, if any, signed up because of it, according to documents. The Guard on Wednesday would not confirm the figures on prospects and recruits developed through its NASCAR sponsorship.
