This is fun. Bojangles is the new official sponsor of the Old Old Coliseum. So that makes it Bojangles Coliseum. The BoCo for short.
Works for me. Interesting though that Cricket paid $150K a year for the naming rights between 2001-05 and Bo is paying just $125K a year for a 10-year deal. Concrete proof that the sports marketing sector is soft, soft, soft.
Not unlike a biscuit.
Update: More concrete. WCNC reports:
Over the next five years, the NASCAR Hall of Fame is looking at raising $25 million to $30 million in sponsorship. That money will help repay bank loans for the project, but so far, no one has come forward.
The executive director of the Hall of Fame is anticipating that someone will come forward by next year. Hall of Fame mangers are also re-assessing attendance estimates, which may have an impact on the financial stability of the project.
Do tell.
