Or, really, the next step in both both our splintered popular culture and the the great (sports) cable/satellite television bubble. As Sports Business reports:
TruTV will carry the semifinals of the NCAA Final Four in April. So will TNT. TBS, too.
In an unprecedented move, Turner Sports and CBS will produce three different telecasts for each of the two national semifinal games, each with its own set of announcers. The traditional national telecast will run on TBS, while TNT and truTV will carry the same games at the same time with announcers and camera angles customized to each specific team.
Is this a surprising development? Not really.
H/t: JAT
