Adapt or die. That’s what happened to a tour bus company that catered to rock and country music stars before the pandemic. Once COVID-19 hit, business dried up. That meant they had to change. And fast. So that’s what these entrepreneurs did. It’s a great story by Jane Wells of CNBC about a family I remember watching on TV when I was a kid.
Click below to watch.
Want to travel like a rock star? This tour bus company touts celebrity clients from Tina Turner to Dolly Parton. But it was forced to pivot during the pandemic, and now it’s marketing its buses to the masses. @thisfahiemah and @janewells have the story: https://t.co/yxI8rVaayf pic.twitter.com/H97jhVjr34
— CNBC (@CNBC) August 18, 2021
