Why is Fred Thompson getting so much guff from the media?

Thompson is running the kind of campaign — substantive, policy-laden, not based on gimmicks or sound-bites — that pundits and journalists say they want, but he’s getting no credit for it from the people who claim that’s what they want. It’s like in Tootsie when Dustin Hoffman tries doing the things he’s heard women say they want from men, only to discover that they don’t really want those things at all.