Ohio University is playing in the Little Caesar’s Pizza Bowl today and will lose money doing so. Oh, sure OU officials spout about the bowl game “marketing” the school for three hours, but that simply is not true of such a low-level bowl game. Only die-hard football junkies and Bobcat alums will watch the game. The idea that high school students will suddenly apply to the school thanks to this money-losing excursion is sheer fantasy.
But such is the stuff of college sports. And American life.
Bonus Observation: A run deep in the NCAA basketball tourney a la Davidson or, especially, George Mason — that is marketing gold. So many more eyeballs.
